The fashion mogul and hip-hop Russell Simmons said that he's selling blings and diamonds to help raise money for the development and empowerment of Africans. - NEW YORK49-year-old entrepreneur declared his "Green Initiative" jewelry, which was manufactured and designed by Simmons Jewelry Co. Twenty-five percent of proceeds from the sales will go towards the Diamond Empowerment Fund, that will support institutions, like schools and colleges, in South Africa and Botswana and help in economic development.
His recent visit to South Africa and Botswana to tour diamond mines and factories coincides with efforts by human rights groups to raise awareness about the so-called conflict diamonds, which have fueled and funded wars in Africa. Fighting forces sell the gems to raise funds for weapons. Millions have been killed in Angola, Sierra Leone, Liberia and the Democratic Republic of the Congo.
The president of Simmons Jewelry Co., Scott Rauch said the company's diamonds are blood conflict-free.
"Our purpose was to see how we could have an affect on the diamond industry," he told a packed news conference Tuesday...
His recent visit to South Africa and Botswana to tour diamond mines and factories coincides with efforts by human rights groups to raise awareness about the so-called conflict diamonds, which have fueled and funded wars in Africa. Fighting forces sell the gems to raise funds for weapons. Millions have been killed in Angola, Sierra Leone, Liberia and the Democratic Republic of the Congo.
The president of Simmons Jewelry Co., Scott Rauch said the company's diamonds are blood conflict-free.
"Our purpose was to see how we could have an affect on the diamond industry," he told a packed news conference Tuesday...
Source: FoxNews
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